INSIGHT-DRIVEN

How evolving consumer research changes the game

Times are changing in the Consumer Research industry and many innovative tech providers may become dominant in the near future.

New technologies have the potential of bringing many advantages to players in the retail and real estate sector, such as speed, deeper segmentation, cost reduction & data processing. However, this isn’t necessarily the end of Consumer Research as we know it.

Here’s what you’ll learn in this whitepaper:

  • Democratization of Consumer Research
  • Emerging Channels: The Rise of Social Media Surveys
  • Emerging Technologies in the industry
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