Groupe Mach is willing to create an appealing commercial offering for Faubourg Carignan, a new shopping centre located in thriving Chambly residential area. The company called upon POTLOC to survey the local consumers about their needs and habits.
Understand both potential and current clients’ needs to build the best commercial offering for the Faubourg Carignan.
Obtain strategic information so that the Groupe Mach could recruit the best commercial tenants with accurate figures and arguments.
Gather relevant data about shops and services’ needs.
Chambly Road & Périgny Carignan BLVD
Once the goals were set, we created a custom-made survey completely compatible on all devices and shared it on social networks. 8 advertisements and 32 questions were created to target the specific goals of Groupe Mach.
With this methodology, we were able to maintain an extremely low margin of error, allowing us to deliver reliable and precise results. The campaign faced massive support throughout local citizens. Respondents were enthusiastically awaiting the arrival of a new mall in their neighbourhood.
Key figures from the campaign:
Now that this survey data has been interpreted via the participants’ socio-demographic profiles, it would be beneficial to reanalyze the answers in a new light, though this time in relation to problematics.
The project is inciting a lot of interest and there are multiple negotiations in progress for leasing new commercial spaces.
Sylvie Rousseau, Head of Marketing, Groupe Mach.
Positive implications :
Click the link below to access the full study, including main results, crossed data and additional citizen opinions.