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CASE STUDY

GATHER CONSUMER INSIGHTS TO CLOSE AND SECURE THE RIGHT TENANTS
FOR THE « FAUBOURG CARIGNAN » SHOPPING CENTRE

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CLIENT : LOGO-GROUPE-MACH

  • Leader in the Quebecois real estate market
  • 18 million square feet of commercial real estate
  • 31 shopping malls in Quebec

Groupe Mach is willing to create an appealing commercial offering for Faubourg Carignan, a new shopping centre located in thriving Chambly residential area. The company called upon POTLOC to survey the local consumers about their needs and habits.

 

MAIN GOALS:

Understand both potential and current clients’ needs to build the best commercial offering for the Faubourg Carignan.

Obtain strategic information so that the Groupe Mach could recruit the best commercial tenants with accurate figures and arguments.

Gather relevant data about shops and services’ needs.

 

FAUBOURG CARIGNAN
Chambly Road & Périgny Carignan BLVD

map-carignan

CUSTOM-MADE SURVEY

Once the goals were set, we created a custom-made survey completely compatible on all devices and shared it on social networks. 8 advertisements and 32 questions were created to target the specific goals of Groupe Mach.

With this methodology, we were able to maintain an extremely low margin of error, allowing us to deliver reliable and precise results. The campaign faced massive support throughout local citizens. Respondents were enthusiastically awaiting the arrival of a new mall in their neighbourhood.

Key figures from the campaign:

Dashboard-1

Now that this survey data has been interpreted via the participants’ socio-demographic profiles, it would be beneficial to reanalyze the answers in a new light, though this time in relation to problematics.

 Have you ever shopped2

 

You would like to see@1x

 

Local services@1x

 

Popular restaurants@1x

 

Chains@1x

The project is inciting a lot of interest and there are multiple negotiations in progress for leasing new commercial spaces. 
Sylvie Rousseau, Head of Marketing, Groupe Mach.

 

Positive implications :

  • The Carignan population and its surrounding areas engaged with the campaign on an impressive level and helped define the local commercial offering.
  • Press releases - see the article in the local press.
  • 2 banners popular amongst participants are opening:
    • A gym
    • A day care

Click the link below to access the full study, including main results, crossed data and additional citizen opinions.

 

Download the full study

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