We help retailers increase their traffic!
Potloc conducts geo-targeted studies to help you understand the motivations and obstacles of your visitors and non-visitors in your catchment area.
You just opened a business, but the performance is not up to your expectations? Having trouble generating traffic at your point of sale?
Potloc conducts studies in your catchment area to help you assess your strengths and weaknesses and act on strategic initiatives to improve your drive-to-store.
A solution adapted to your needs that allows you to:
Determine the service quality at your point of sale
Determine your commercial attractiveness
Understand the perception of customers and non-customers on the offering
Understand the motivations and obstacles related to your geographical location
From data to personas
Potloc gives you the keys you need to adjust your strategy. We provide you with up to 5 personas based on the following criteria:
Socio-demographic criteria
Perception of the point of sale
Visiting & usage habits
Competition comparison
A complete and efficient service
Questionnaire creation and programming
Raw data files
Easy-to-use interactive Dashboard
Anne Moore
Consultant at Cepton France
Diana Francis
Global Business Intelligence Manager at Norgine UK
Guillaume Maestripieri
Category Manager at L’Oréal
Kevin Leibreich
Directeur de magasin at Decathlon France