Customer Perception: Students of Schools in France

For a Customer Perception project, Potloc helped a top-tier consulting firm to survey 419 French students in Design within an 8-day timeframe. Read the case study.

Cover of Case Study on B2C Research on Customer Perception | Education | Potloc Consulting

In this case study you'll learn:

  • The challenges consultants were facing when trying to reach a very niche population for a customer perception project that included a competitive analysis.
  • Key results for this study: Fast, targeting students from a specific school and its competitors via social media, delivered on time.
  • How, through sampling on social networks, Potloc was able to get survey respondents to help consultants build a customer profile –including non-customers.
  • How Potloc helped consultants paint an accurate picture of the competitive landscape by setting targeted quotas.

Read the Case Study