Consumer Behavior: Transportation between France and the UK via the Eurotunnel.
For one of their clients in the transportation industry, a top-tier consulting firm needed to launch a study, aimed to reach 150 UK residents who traveled between England and France. Read the case study.
In this case study you'll learn:
- The challenges consultants were facing when trying to reach a very niche B2B population in order to build both a user and a non-user profile for their client.
- Key results for this study: Fast, targeted, across 2 countries, delivered on record time.
- How, through sampling on social networks, Potloc was able to get survey respondents to help consultants paint a clear picture of user behavior and preferences.
- How Potloc helped consultants understand non-users with precise targeting and survey quotas, and surpassed the required number of respondents.